Initial discussions about what would eventually become the primary mission of the new company began in the Fall of 2004. However, as is often the case, forming a new company was not the focus of these conversations. The main topic was the general frustration over the slow adoption of Open Source software by the business community. The participants all had extensive experience with Open Source software, they knew the value, and they understood the benefits that could be gained from its use. Yet everyone recognized that adoption of the Open Source paradigm had been extremely slow. During these interactions it became clear that a contributing factor to the slow adoption rate was the lack of technical support for implementing Open Source software outside of the technical community. Even the best software is worthless if you are unable to use it. Software alone is not a solution, the software must be tailored, implemented, and maintained to address a business need to become part of a solution.

The idea of a company geared toward facilitating the implementation of technical web solutions using Open Source materials might never have evolved without a significant event which occurred in December of 2004. New opportunities are often the result of these types of unexpected events. The trigger that advanced the idea of establishing a new company was the "reduction in force" that occurred at a large technology company just before the Christmas holiday. Suddenly, there was ample time for the company founders to seriously consider the formation of a new venture.

During the Spring of 2005 there was a tremendous amount of research done to determine the feasibility of forming a company to enable our vision. It quickly became apparent that a narrowly focused company would never survive. Accordingly, significant effort went into identifying additional products and services that could be aggregated into the company's portfolio. It was decided that the initial concept for the company was sound and that a broader service definition was all that was required. Accordingly, the vision for the company was expanded from facilitating the adoption of Open Source materials to one which encompassed enabling technical solutions in all areas of web technology. This would include not only Open Source applications but also eCommerce, bill presentment, and payment processing along with multimedia implementations. It was also decided that the company should develop a significant presence in the Open Source development community.

The idea of a new company became a reality on June 1, 2005. On that date Key Focus Media, LLC was registered as a Limited Liability Company in the state of Arkansas. Key Focus Media, LLC was founded on the principle that outstanding technical solutions are available to everyone at an affordable price if the technical expertise is available to leverage existing capabilities. Key Focus Media, LLC was formed to provide that expertise.

After several years of doing business in Arkansas it was time to expand our operations and take advantage of new opportunities. In the summer of 2008, the principle operations of Key Focus Media were relocated to the Austin Texas metropolitan area. Although we continue to support clients in our original location, we believe the opportunities available in the larger market will allow Key Focus Media to continue to grow. We are all excited about our new location and are committed to continuing our history of providing outstanding technical solutions to our clients.