The new rave in communications is highly focused on “blogging”, personal web spaces, and social networking. Formally an exclusive venue for the new generation of computer savvy adolescents, public forums such as MySpace, FaceBook, and Xanga are providing a gold mine of opportunities for companies and individuals who wish to reach this audience. However, with new opportunities come new challenges and Key Focus Media has been quick to master these requirements. Using the limited capabilities of these services to communicate effectively with this young audience while adhering to the “Terms Of Service” dictated by the providers has become a new area of expertise for the team at Key Focus Media.